Framework Media
2025-2026 Match Cycle Data

The Signaling Era Has Changed Everything

Your digital presence must convince applicants to spend one of their limited signals on YOU. Here's what the data says—in their own words.

The Crisis in Numbers

$66K
Lost Per Week

Per unfilled surgical position[1]

11.6%
Facility Confidence

Via standard Zoom[2]

21.9%
Change Rank List

Based on silence[3]

5.6 hrs
Faculty Time

Per interviewee[4]

What Applicants Are Actually Saying

(r/medicalschool, r/Residency)

"Complete radio silence... at the very least please have the courtesy to email me... It's UNPROFESSIONAL"

On being "ghosted" [5]

"The vibes were off... [bad vibes] sends a program to the bottom of my rank list"

On program culture [6]

"I ended up matching at my original #1 that I bumped down because I didn't get any love letters from them."

On silence = rejection [7]

"Disorganized interview days... obvious he didn't read my application... we ended 10 minutes early"

On interview red flags [8]

What the Research Says Works

48%
Change After Second Look

Video = virtual second look.[9]

55%
Signal + Geo = Interview

The geographic multiplier effect.[10]

45%
Can't Afford to Visit

Video bridges the equity gap.[11]

Data Sources

[1] RosmanSearch - Physician Vacancy Cost Analysis
[2] STFM Journal - Virtual Recruitment Confidence (Lakhi et al.)
[3] Jewell et al. (PMC6948692) - Post-Interview Communication
[4] PubMed 30869801 - Faculty Time Allocation Study
[5] r/medicalschool - Name & Shame Megathread
[6] r/medicalschool - "What made you not rank a program"
[7] r/medicalschool - "Do 2nd looks affect rank lists"
[8] r/medicalschool - Interview Red Flags
[9] Neurology.org - Second Look Rank List Impact Study
[10] AAMC Supplemental ERAS Data
[11] STFM Journals - Financial Barriers to In-Person Visits

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